The pandemic has caused economic disruptions specially in Photo Editing Business, but on the other hand, it has highlighted the importance of digital transformation too. It’s been rightly said, “Every challenge comes with the rainbows and the lights to conquer it.”

According to a survey, the experts state that eCommerce will become a more significant source of revenue for marketers by 2021. Almost 36% of the marketers think that eCommerce will become their No. 1 revenue source. However, this is only possible for marketers ready to adapt to online marketing over their traditional marketing counterparts. The businesses that will possess strong marketing strategies can survive the supply chain nexus.

On the other hand, we can see the impact of Coronavirus on other B2B and B2C industries. Photo editing and photography is also the worst hit. Moreover, Photographers and photo editing companies have shown a drastic revenue decrease since no events occur. However, there is a spike being noticed in need for advanced tools to back the commercial projects.

Let us now see how COVID-19 has impacted the eCommerce power and photo editing businesses and photographer’s business during this pandemic and lockdown period.

Major Impacts of COVID-19 on eCommerce Businesses

Let us first see how COVID-19 has impacted the eCommerce business. The Commerce Insight Data shows that the eCommerce revenue went up by almost 37% in Q1 2020. The orders have increased by 54%. It shows the retailers and brands that have taken the digital game to a new level can sustain well during Coronavirus. The need to stay at home and lockdown has made people order essentials online to be delivered at their doorstep.

The experts believe that customers have made a significant shift towards online buying, making brands understand customer needs. But, the brands must provide those products that their end-users are looking forward to. Like, the need for sanitizers and hygienic products has increased over the use of cosmetics or clothing. As everyone is practicing social distancing and not moving outside, brands dealing in the hygienic product market can see a big boost.

So, if you are someone who wants to take your business to the next level can register on online platforms like Amazon, eBay, etc. If you have carried out product photography on your own because of lockdown, you can reach to photo editing company that provides photo retouching services. This way, your product images can get enhanced, and this will drive the sales manifold.

The increasing sales data of the eCommerce sellers shows that it’s time for marketers and brands to make their online presence. You can be an apparel seller or a wholesaler selling groceries in the nearest location, the online marketplace is the only answer. There are a few insights related to the eCommerce industry that one can look forward to:

• The market saw the open-mindedness of the consumers during the pandemic time as they moved to online shopping during the pandemic. The online brands saw almost 60% of the customers being attracted to their products/services. The online market saw customers making crucial decisions about the purchases after carrying out full market research.
• The Amazon marketplace saw electronic devices and IMDb TV purchases, as customers were spending most of their time indoors. Many brands even registered online to sell their products to their target audience.
• The digital Ad revenue of the eCommerce businesses also increased by 52.5% last year. It curated the way for paid search during the pandemic. The retailers and eCommerce marketers are not aware of the future, so they are adapting vigorously to the paid search strategy for marketing.

As online marketers and sellers are unaware of the future, they are adapting to digital marketing strategies to reach their target audiences. There were impacts stated on the food industry, apparel industry, and photography industry. Well, the photography business was the one to get impacted because of COVID-19. However, the photographers who up-skilled themselves to meet the present-day condition are already carrying out commercial photography. Most photographers who were stuck to events and wedding or function photography are moving towards product photography.

Let’s read next how the photo editing business thrived during this pandemic period.

Photo Editing Business Insights During COVID-19 Pandemic

Although photographers were worst hit during Coronavirus because of the canceling of the events but the ones who made a drastic switch towards commercial product photography sale smoothly. The photographers and photo editing service providers who were already associated with the big brands felt less impact than others.

According to Research and Markets report, the photo editing software used for commercial projects will drive the market at a CAGR of 6.4% from the years 2020-2027. The global photo editing software market is projected to reach USD 1267.7 billion by 2027. As images play an essential role in online marketing, so the need for photo editing software and tools has increased during this pandemic. The brands that are using graphic content for their marketing campaigns require photo editing software. It has made many photo editing service providers stay in business during this pandemic too.

However, the photo editing business owners who have not yet opted for the advanced tools must upgrade themselves. I will help them provide advanced clipping path service, image masking service, photo retouching service, and vector conversion service. Moreover, it will help the photo editing businesses to get more assignments too. During this pandemic, the commercial and individual users with constant online workflow are also opting for photo editing services.

The photo editing service providers must also improve the following during this lockdown:

• Improve the strategies related to social media and digital marketing
• Adapt the advanced tools to provide retouching and color correction services to the clients
• To make the pictures look realistic, go ahead with the image color grading. It will help in making your pictures look amazing.
• It is essential to carry out the client’s research to know about his taste and preferences. Moreover, do a little bit of marketing research also to get an insight into the market in which your client is operating his/her business.
• Always make sure to provide feedback to your clients about the work accomplished and the one in the pipeline. It will help you to restore your photo editing business’s credibility and trustworthiness in the client’s eyes.

Future of eCommerce and Photo Editing Business

People are spending more time inside, so they are more prone to using electronic devices and their gadgets. Even social distancing has made people stay indoors and order things online. If eCommerce marketers improve their visual ad campaigns, then there is a sure chance that they can attract many customers. COVID-19 has provided a platform for online sellers and photo editing service providers to reach out to the target audience with ease. The latter can provide valuable services to the former (marketers) to help with income generation. If you are looking forward to the best clipping path service, Clipping Path Arts is your one-stop solution.